Boyi Printing’s First International Live Stream: A New Chapter for Engagement and Transparency
In early 2026, Boyi Printing took a significant step forward in how we connect with our global audience by launching our first international live stream event on Alibaba’s global platform. This broadcast was more than a simple product showcase — it was an opportunity for us to open our doors in real time and show exactly how we work, what we make, and why our customers trust us.
The live stream was centered around several of our core custom products that many overseas partners frequently ask about: custom sticky notes, notebooks, 3D memo pads, and paper blocks, commonly used as corporate gifts and annual meeting souvenirs. On the product page, viewers could immediately see our hero image and the second product image, which served as the starting point for our live broadcast narrative. In that image, the product was presented not as a static listing, but as the beginning of a conversation — one we were ready to bring to life through live interaction.
Company Story, Not a Script
We began the live stream by briefly introducing our company history and core mission. Rather than reading from a script, our host guided viewers through the story behind Boyi Printing, from our early days in Dongguan to the wide range of custom notebooks, sticky notes, paper blocks, and creative 3D memo pads we produce today. Live viewers appreciated this personal introduction, as it grounded the rest of the broadcast in something real and relatable.
Explaining the “Why” Behind Each Product
As the session unfolded, we shifted focus to the products themselves. During the live discussion, we explained what makes these custom sticky notes, notebooks, and memo pads particularly suitable for annual meetings and corporate events. Instead of only describing the finished items, we broke down the decision-making behind each product: paper selection, printing methods, finishing techniques, and how different structures and formats help express a brand’s identity. Viewers were able to see not just the product, but the thinking behind it.
Factory Walk-Through: Real-Time Transparency
One of the highlights of the live stream was taking viewers beyond the studio and into a short factory walk-through. We showed our printing equipment in action, demonstrated how we control quality for sticky note pads, notebook interiors, and paper block trimming, and explained how we maintain consistent results across large-scale production runs. Many overseas guests commented in the live chat that this level of real-time transparency gave them more confidence than any static image ever could.
Live Q&A: Turning Information Into Dialogue
Interaction played a central role throughout the broadcast. We answered real questions from live participants, covering topics such as minimum order quantities for custom notebooks and sticky notes, packaging options for 3D memo pads, file preparation requirements, and delivery timelines. At one point, a viewer from Europe asked how we approach seasonal event gifts differently from standard office notebooks or sticky notes. That exchange highlighted exactly why we chose the live format — it transforms information into dialogue.
How These Products Support Brand Strategy
Later in the stream, we discussed how custom notebooks, sticky notes, 3D memo pads, and paper blocks fit into broader brand strategies. We explained how companies use these products not merely as giveaways, but as tools to strengthen engagement with employees, clients, and event attendees. Several viewers asked about design guidelines, acceptable file formats, and best practices for multilingual content on a single SKU, all of which we addressed based on years of production experience.
Real Purchasing Questions, Answered Live
For many participants, the most eye-opening moment was seeing the product development logic unfold live. Viewers compared the product page images with real-time samples and asked detailed questions, such as how colored edges affect production time on paper blocks, or which binding methods are most cost-effective for high-volume notebook orders. These conversations were practical, immediate, and directly relevant to real purchasing decisions.
Why We Chose Live Streaming
As the event concluded, we reflected on why live streaming matters to us. We believe trust grows from transparency. While polished product pages and listing images are important, they cannot fully convey the craftsmanship, planning, and professional judgment behind every order of sticky notes, notebooks, or memo pads. Live streaming allows us to invite customers into our process, not just show them the final result.
The feedback following the event was highly encouraging. Many viewers appreciated the depth and clarity of the live presentation. Others shared that they planned to circulate the recording internally before placing orders. Some participants even initiated formal inquiries during the live chat, referencing specific discussions about notebook structures, sticky note formats, or memo pad designs as their requirements.
More International Live Streams Coming Soon
Looking ahead, Boyi Printing plans to host more international live streams focused on different product categories, production techniques, and customer case studies. For those who missed the first session, the full recording remains available directly on the relevant product pages and our company profile.
This live broadcast was not just a new marketing format for us. It was a statement:
Boyi Printing is ready to engage in real time, answer real questions, and build real trust with partners around the world.
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